All About You Salon, LLC is a home-based salon located in Springfield, Massachusetts, just a few miles away from the Basketball Hall of Fame. All About You takes a natural and holistic approach when it comes to styling and maintaining your hair. As their mantra states ” We don’t do hair, we grow hair”.

The goal was to create a brand that reflects both nature and health, while making the user experience as seamless as possible. We utilized earth tones to create an airy and organic color palette, fonts that are both aesthetically pleasing and easy to read and an easy to navigate store front for easy purchases. Again, going with a vertical navigation for a unique look as well as a simple to use desktop and mobile experience. All images were shot by Polina Tankilvitch.