MadeInHolyoke is a Holyoke-based apparel company procured by the late Justin Chavez. Known for his visionary approach, Justin Chavez, aka ‘Extraordinaiire,’ founded MadeInHolyoke as an e-commerce site specializing in branded and custom apparel. At its core, MadeInHolyoke is a company dedicated to giving back to the community. Since Justin’s passing, his family has taken the reins and elevated the brand, continuing his legacy.

The primary goal was to create a clean and simple-to-use website that showcases all of the MadeInHolyoke merchandise and services, including custom apparel. The site utilizes WooCommerce as its e-commerce solution, ensuring a seamless and efficient shopping experience for customers.